THE BRIEF
The Box Park, located at the Old Doha Port, is one of the most trendy destinations in Qatar. It’s made of colorful recycled containers and provides beautiful panoramic views of Doha.
This is why Empire Coffee, the most important coffee company of Qatar, located one of their branches there, and, like their other branches, they commissioned us the whole design of the store, to transform their container into a pleasant store that invites the customers to stay both on the inside with coziness of a home like in the outside tables with awesome views, and last but not least to fully express their brand’s identity we designed for them last year.
The challenge was to accomplish all this without disrupting too much of the park’s identity, to use only furniture of the Qatar’s Ikea catalog and to design and review all the construction process online without being in place.
This is why Empire Coffee, the most important coffee company of Qatar, located one of their branches there, and, like their other branches, they commissioned us the whole design of the store, to transform their container into a pleasant store that invites the customers to stay both on the inside with coziness of a home like in the outside tables with awesome views, and last but not least to fully express their brand’s identity we designed for them last year.
The challenge was to accomplish all this without disrupting too much of the park’s identity, to use only furniture of the Qatar’s Ikea catalog and to design and review all the construction process online without being in place.
THE SOLUTION
Due to the limited interior space, I decided to delimit the private area for the kitchen with a wooden semi-wall, allowing the customer to see the entire container length but maintaining the kitchen private.
I took advantage of the main windows to align the tables. Also, I designed a plotter with the Empire's logo and its patterns to cast shadows on the floor and tables to attract the customers to stay and take photos to show on their social media.
On the store's exterior, I incorporate more tables with parasols to invite the users to enjoy their coffee with the most outstanding views of the port and the landscape of the city of Doha.
On the store's exterior, I incorporate more tables with parasols to invite the users to enjoy their coffee with the most outstanding views of the port and the landscape of the city of Doha.
THE DELIVERABLES
For each interior design project, like this one, we deliver all these items to the client:
- Design Moodboard (Color scheme, furniture, materials, and textures)
- Blueprints (Floor plans and sections)
- Technical drawings and specifications (Furniture specs, facing details, lighting details, and so on)
- Product Catalog (Furniture, lighting y decorative elements)
- Rendering (Photorealistic images)
- Design Moodboard (Color scheme, furniture, materials, and textures)
- Blueprints (Floor plans and sections)
- Technical drawings and specifications (Furniture specs, facing details, lighting details, and so on)
- Product Catalog (Furniture, lighting y decorative elements)
- Rendering (Photorealistic images)
After that, we reviewed all the placement and construction processes until we finished the store design.
